In the process of the companies' digital transformation, immediate and effective communication with customers is critical to deliver the proper and fast services. The (Computer Telephony Integration) CTI Integration with Salesforce can be another great approach to enhancing business communication and customer relations. Computer Telephony Integration (CTI) refers to a process where a firm gradually connects their phone system to their CRM from where they access customer information as they talk. https://guides.co/g/enhance-customer-interactions-with-cti-integration-in-sale/435750
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